Will Whitby

Will got his first taste for the wine industry while working for the Soho House Group in England and training under Master Sommelier, Vincent Gasnier. After a six month working holiday in the French Alps he joined Avery’s Wine Merchants in private client sales during the Bordeaux 2009 En Primeur season. An interest in new world wines brought him to NZ and a position in national distribution, before hopping the ditch to Australia in 2015 and representing Villa Maria as NSW market manager. After some industry consolidation within a year Will was representing Villa Maria, Champagne Bollinger and Henschke across the Sydney market. Joining Pure Wine Co in Sep 2020, Will is excited to be representing a diverse portfolio of iconic Australian producers and an amazing selection of European domaines across the independent retail sector.