Casey Mohr

Chief Executive Officer

Casey Mohr has had a long executive career in the wine and drinks industry. With exemplary product knowledge, proven commercial success and a unique network of international contacts. Skilled in strategy development, advising and establishing financial and operating plans, providing business development and market development advisory services and working with companies on cultural change. Strong professional graduated from Institute of Chartered Accountants Australia. Casey has a desire to make an effective contribution to the strategy guiding the sector, roadmap to address dynamic market impacts for domestic/international, post covid optimization. Casey has previously been a committee member of the Barossa Grape and Wine Association, and is a current member of the Wine Australia insights committee.

Melanie Crouch

Credit & Customer Service

Mel has been in the wine industry for roughly 17 years working in customer service, accounts and logistics. From hand labelling, to stock-takes, database mail outs, ordersĀ and chasing debts, personally delivering a case herself and arranging B-Doubles to shift wine all over the country! When Mel's not supporting her beloved Adelaide Crows or talking to our customers, she likes to save recipes she will never cook, while sometimes sipping a glass of Pizzini Pinot Grigio or a SC Pannell Fiano.

Jamee Niven-Aitken

Customer Service Administrator

Jamee has been working with us for over a year, with her start at Pure Wine Co being her first job in the wine industry. Saint & Scholar Sparkling, Longview Queenie Pinot Grigio, Pizzini Pinot Grigio are Jamee's portfolio favourites. Some of Jamee's hobbies include drinking wine, spending time with family & cooking.

Baxter Wiles